The other night I was watching television and saw a recruitment commercial for the border patrol. Officers were moving at high speed on horseback, dune buggy, truck, and helicopter. Curiously, while the voice-over discussed generally the role of protecting the border, it was hard to figure out what the officers were running and riding around doing. At one point it looked like they were putting someone or something in an ambulance. Few would argue that the Border Patrol does not have an important function. The problem to me is that the commercial is not very informative about what it is. Maybe advertising firms know something about the appeal of the actual day to day work of the border patrol.
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